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It’s been a best-seller for decades.
I spend about 50 percent of my life “beautifying,” as my fiancé dubs it. (My defense: Testing products is kind of my job, sir.) Of those hours, about a quarter are dedicated to reapplying foundation; somehow, the smooth finish I manage in the morning devolves into a mottled, cakey mess by midday. Longwearing formulas are, of course, the obvious solution. That said, many I’ve tried are drying, and settle slowly into my fine lines as the day wears on.
However, Estée Lauder’s Double Wear Stay-in-Place Makeup—a smoothing, non-drying option that is, arguably, peerless among longwearing foundations—has renewed my hope. I noticed it at Amazon recently, after the brand officially opened a storefront on the retailer’s site, and immediately added it to my cart.
Estée Lauder Double Wear Stay-in-Place Makeup
$52 at Amazon
Estée Lauder’s Double Wear foundation has been a best-seller for the iconic makeup brand since its debut in 1997. And just this year, it was considered the number one prestige foundation in the United States, per the brand’s collected data from Circana. Moreover, InStyle testers crowned it one of the best full-coverage foundations, and many fans are decades-long loyalists.
The Estée Lauder Double Wear Stay-in-Place Makeup is a liquid foundation with a semi-matte, skin-like finish. The formula remains intact for up to 24 hours—sans caking, transferring, or settling into fine lines. Plus, it’s sweat-, heat-, and humidity-resistant, making it perfect for year-round wear. The foundation is available in 60 shades, and applies seamlessly with a sponge, brush, or fingertips.
Despite its durability and medium-to-full coverage, the formula feels notably lightweight; shoppers attest to its breathable skin-like finish. The formula features silicones, which create a blurring, line-smoothing effect.
According to one shopper, the formula creates a “smooth finish” on wrinkled skin. Another reviewer attested to its durability, noting that it “lasted…throughout an entire 18-hour work day.” Finally, a 78-year-old fan called it “perfect in every way,” adding that they constantly receive compliments on their skin thanks to Estée Lauder’s formula.
For a smoothing foundation that remains fresh throughout the day, shop Estée Lauder’s iconic Double Wear Foundation, now available at Amazon. I, for one, am looking forward to fewer touch ups and less time in front of the mirror. Consider similar longwearing options, below.
Clinique Beyond Perfecting Liquid Lightweight Full-Coverage Foundation
$40 at Amazon
Too Faced Born This Way Soft Matte Foundation
$46 at Amazon
L'Oréal Paris Infallible Pro-Matte Liquid Longwear Foundation
$15 $11 at Amazon