The start of a new year always brings a plethora of launches—and this January was no exception. From balms and body mists to serums and scrubs, we're swimming in a glorious sea of new drops.
To shop the best beauty launches of January, according to InStyle editors, keep scrolling.
Lancôme Génifique Ultimate Serum, $135.00 Shop Now
Lancôme revamped its Génifique serum to now include beta-glucan—a powerful moisturizing ingredient that is found in the cell walls of certain plants like oats and barley. It's paired with hydrating hyaluronic acid and soothing licorice extract to nourish and hydrate. —Kara Jillian Brown, beauty editor
make up by mario Hydrating SuperShine Lip Gloss, $26.00 Shop Now
My hot take is that all lip glosses are the same, with very, very few exceptions. Makeup by Mario's new SuperShine Gloss is one of them. It's unexpectedly thin and buildable, makes my lips look glass, keeps them very hydrated, and doesn't trap hair, scarf lint, and what have you. —Tamim Alnuweiri, senior commerce beauty writer
Being Frenshe Detox Salty Scalp Scrub, $13.00 Shop Now
I've been a fan of Ashley Tisdale's Target line Being Frenshe since it first launched, so you can imagine my delight when the brand announced its foray into hair and scalp care. Just in time for winter, the "Hair Wellness" collection features shampoo and conditioner, dry shampoo, scalp scrub and serum, plus hair masks and creams. It truly has everything you need for the ideal scalp and hair ritual. —Sam Brash, director of content strategy
Vieve Super Skin Nova, $49.00 Shop Now
Moisturize your skin while priming it for makeup with this new hybrid product from Vieve. It has a decadent cloud-like texure and is made with seven types of hyaluronic acid, peptides, and ceramides to deeply nourish skin and leave you with an all-day glow. —K.J.B.
Glossier The Black Cherry Collection, Cloud Paint in Black Cherry, $22.00 Shop Now
Glossier's Black Cherry Collection is delicious, from the eyeliner to the lip balm. However, I audibly gasped when I first applied this deep, rosy blush. It's very pigmented, and the creamy formula spreads easily, providing a stunning flush to my pale winter skin. My complexion looks naturally brighter but not clownish, which is a tough feat when applying deeper shades like this one to fair skin. —Irene Richardson, writer
Mother Science Molecular Genesis Barrier Repair Moisturizer, $68.00 Shop Now
Mother Science is all about repair, and this new launch is no different. It uses the brand's signature active ingredient Malassezin to repair the skin barrier while firming, soothing, and hydrating the skin. —K.J.B.
Ellis Brooklyn Toasted Marshmallow Hair and Body Mist, $48.00 Shop Now
I'm loving the hair perfume trend—it's the cheat code to smelling good 24/7. Ellis Brooklyn gifted me this new hair and body mist to test ahead of their launch, and I must say I was impressed. The scent is the perfect mix of gourmand and sweet with notes of marshmallow, vanilla orchid, caramel accord, and milky musks. I spray it around my body after my nightly shower routine. It works so well for winter when I want something lightweight and cozy but still alluring. Pair this with a more intense musky scent on Valentine's Day, and thank me later. —Essence Wiley, writer
Dae Desert Detox Clarifying Shampoo, $26.00 Shop Now
Dae's new clarifying shampoo provides a deep cleanse without stripping your hair, making it safe for color-treated hair. While cleaning agents are hard at work, moisturizing ingredients like prickly pear extract protect and nourish your strands. —K.J.B.
YSL Candy Glow Tinted Butter Balm, $40.00 Shop Now
You'll rarely see me bare-lipped, though flakiness prevents me from swiping on my favorite matte shades in the colder months. This semi-sheer tint delivers buildable, jelly-like color (choose among six universally-flattering hues) and softens roughness on contact thanks to shea butter. Bonus: the gleaming, twist-up tube is a stylish means of reapplying in public. —Sophoe Writ, writer
Medik8 Liquid Peptides Advanced MP, $92.00 Shop Now
This is hands-down the *best* peptide serum I have tried to date. Normally, I can tell little difference with a peptide serum or have to wait weeks of use to see visible results. This one seemingly works overnight. My skin is bouncier and glowier, and I have gotten more compliments than ever before. I'm convinced it's the Dual MiniProteins in this serum that packs a serious pharmaceutical punch. I don't know what I will do when I run out of this stuff. —Zizi Strater, associalte social media editor
Nécessaire The Lip Balm, $25.00 Shop Now
I have at least four lip balms in my rotation at any given time, especially in the winter. The new formula from Nécessaire is rich and hydrating—plus, it doubles as a clear gloss that brings my lips to life whether I'm hopping on Zoom calls or heading out to meet up with friends. —S.B.
SIDIA SOAKED: Solid Perfume, $48.00 Shop Now
I never want to be far from Sidia’s heavenly Soaked scent, which smells like a fancy hotel lobby out of my price range, and now I never am. The brand released this rich, woodsy perfume in a luxe compact. The heavy packaging is tiny but showcases true quality to match the product inside. —I.R.