Superdry presents “Real Superdry 01 for Her” and “Real Superdry 01 for Him” – two Eaux de Toilette with spicy-woody and salty accords based on natural ingredients.
In a deeper embrace, echoes of sea spray and salt rise to the surface, creating a sensory journey through tactile landscapes – a realm of freedom, open spaces and the raw beauty of the natural elements.
The Fragrance Shop
Both creations have the same origin: they combine strong, spicy base notes with salty nuances and the innovative Ambrox Super molecule in the heart note. Nevertheless, each perfume has its own signature: While “Real Superdry 01 for Her” offers an elegant interpretation of mineral wood with floral accents, “Real Superdry 01 for Him” combines salty woods with sparkling citrus elements.
Real Superdry 01 for Her: A floral-woody musky fragrance
The fragrance journey of the feminine creation “Real Superdry 01 for Her” begins with a fruity-floral blend of pear, magnolia and white peony. Warm, mineral accords of amaranth wood, ambrox super and salt notes unfold in the heart, rounded off by a velvety-fresh base of sandalwood, Virginia cedar and white musk.
Real Superdry 01 for Her – Superdry
Real Superdry 01 for Him: A fresh forest fragrance
The masculine counterpart “Real Superdry 01 for Him” opens with an invigorating opening of Italian bergamot, lemon and hinoki wood, followed by an aromatic heart of ambrox super, clary sage and salty notes. An earthy, spicy base of Haitian vetiver, patchouli and Virginia cedar rounds off the composition and lends it a warm depth.
Real Superdry 01 for Him – Superdry
The “Real Superdry 01” collection
Under the direction of Superdry Managing Director Julian Dunkerton, the fragrances were developed in collaboration with perfumers Nathalie Lorson and Alexandra Monet while Nathalie Lorson was involved in both creations, Alexandra Monet was only responsible for the men’s fragrance
The perfumes consist of 98% natural ingredients, use socially responsible materials and are packaged in FSC-certified paper. The bottles are also recyclable and refillable. Their distinctive triangular shape reflects the cultural influences of Superdry: the words ‘REAL SUPERDRY Fragrance EST 2003 Trademark’ are engraved in vintage style on one side, the Kanji characters for ‘Spirit of Adventure’ on another and a Union Jack stamp on the third – a tribute to the brand’s British origins.
The new fragrances are available in bottle sizes of 30, 50 and 100 ml.