Tula’s eye balms are on sale for Black Friday 2024. Shop other Tula best-selling skin care for 30 percent off, including serums, masks, and moisturizers. Hurry—the sale ends soon.

Mandy Moore is also a fan.

Earlier today—in a tone more caring than critical—my fiancé told me I looked “worn out.” He’s hardly wrong. I’ve been clocking far too few ZZs lately, drinking more coffee than water, and—in an uncharacteristic turn of events—fell asleep in my makeup last night. My under-eyes, grey even on good days, are unprecedentedly puffy, dry, and shadowy. Luckily, a quick-fix exists in Tula’s famous under-eye balms.

ICYMI, the brand’s swipeable skin brighteners are incredibly popular; even among celebrities like Mandy Moore. Also in Tula’s skin-awakening repertoire: An under-eye serum that depuffs in seconds, an overnight treatment that gives the illusion of a full night’s sleep, and an instant “Skin-Reviving” mask that lives up to its name. In short: The next time a concerned loved one remarks on your exhausted appearance, turn to Tula (until you can get some real rest). I’m stocking up while my favorites are 30 percent off for Black Friday. 

Tula Brightening Skin Care on Sale

Best for Dry Skin: Powerswipe Hydrating Day and Night Treatment Eye Balm, $31 (Originally $44)  Best Value: Eye Balm Extravaganza, $46 (Originally $66) Best Anti-Aging Pick: Eye Renewal Serum, $41 (Originally $58) Best Glow-Boosting Pick: Vita-Charge Overnight Brightening Treatment, $41 (Originally $58) Instant Skin Reviving Mask, $24 (Originally $34) Triple Vitamin C Serum, $41 (Originally $58) Daily Sunscreen Gel Broad Spectrum SPF 30, $27 (Originally $38) Hydrating Day and Night Cream, $41 (Originally $58) 7% Pro-Niacinamide Treatment, $31 (Originally $44) Purifying Face Cleanser, $24 (Originally $34) Sheerly Tinted Blurring and Moisturizing Primer, $27 (Originally $38) Pro-Glycolic 10% Resurfacing Treatment Toner, $32 (Originally $46) Overnight Repair Treatment, $48 (Originally $68) Illuminating Serum, $48 (Originally $68) Overnight Oil Concentrate, $52 (Originally $74)

Powerswipe Hydrating Day and Night Treatment Eye Balm  

$44 Buy Now for $31

This versatile under-eye treatment softens fine lines in seconds, making it perfect for morning concealer prep. It’s equally handy for nighttime: The formula works with your body’s natural reparative processes thanks to a bevy of anti-aging ingredients. Specifically, peptides and squalane tighten crepey skin and smooth wrinkles, respectively, promoting plumper, firmer under-eyes over time. The convenient stick packaging makes the product a breeze to apply, even if you’re too exhausted for a full skin care routine.

Eyebalm Extravaganza

$66 Buy Now for $46

This trio of best-selling smoothing sticks tops my list of must-buys during Tula’s sitewide sale. I love each of the three products in this set—including the aforementioned anti-aging balm, the brand’s original eye balm, and its rosy, light-reflecting spinoff. I’m partial to the lattermost, which brightens shadows and blurs lines. My best friend, whose skin is eczema-prone and ultra-sensitive, swears the original cooling balm is among the few products that soothe (sans stinging). This value set is your sign to play around with all three—or split them up to dole out to sleep-deprived friends this season.

Eye Renewal Serum

$58 Buy Now for $41

As someone whose under-eyes often resemble tiny pillows, I’m a sucker for a puffiness-quelling solution. This lightweight serum fits the bill thanks to its refreshing, lightweight formula. Plus, its chilly metal applicator tip deflates bags on contact (one fan—a toddler-parent—said it takes them from “zombie-eyed” to “awake…in an instant.”) In addition to instant gratification, the serum boasts longer-term benefits thanks to peptides, which tighten crepey skin. 

Vita-Charge Overnight Brightening Treatment

$58 Buy Now for $41

While not a designated under-eye product, per se, this serum illuminates dull, tired-looking skin and creates a fresher, well-rested complexion overall. Lactic acid—a sensitive skin-friendly chemical exfoliator—sloughs dead, dull cells from the skin surface to reveal an instant glow. Meanwhile, dermatologist-loved brightener vitamin C fades hyperpigmentation for a fresher complexion. Finally, turmeric illuminates sallow skin overnight. In the words of one shopper who’d struggled with “uneven” skin tone, the formula imparted a “brighter” complexion after a single night.

For vibrant skin and a bright-eyed glow—even when life gets hectic—shop my must-haves from Tula while they’re still 30 percent off. Consider more fan-favorites, below. 

Instant Skin Reviving Mask

$34 Buy Now for $24

Triple Vitamin C Serum

$58 Buy Now for $41

Daily Sunscreen Gel Broad Spectrum SPF 30

$38 Buy Now for $27

Hydrating Day and Night Cream

$41 Buy Now for $58

7% Pro-Niacinamide Treatment

$44 Buy Now for $31

Purifying Face Cleanser

$34 Buy Now for $24

Sheerly Tinted Blurring and Moisturizing Primer

$38 Buy Now for $27

Pro-Glycolic 10% Resurfacing Treatment Toner

$46 Buy Now for $32

Overnight Repair Treatment

$68 Buy Now for $48

Illuminating Serum

$68 Buy Now for $48

Overnight Oil Concentrate

$72 Buy Now for $54

Sophie has been writing about skin care for nearly a decade, and tested thousands of products throughout her career. Tula is among her favorite brands to recommend to friends and family who have dry, sensitive skin.