Shop it for less ahead of Amazon Prime Day.
I’ve yet to try an unimpressive It Cosmetics product. Developed in conjunction with plastic surgeons, its formulas are among the most effective anti-aging solutions I’ve discovered in my eight-plus years testing skincare. Despite my love for the brand, though, I only just stumbled across its Beauty Sleep Brightening Serum; given its glowing shopper acclaim and impressive anti-aging actives, I’m eager to get my hands on it. Luckily, it’s 40 percent off ahead of Amazon Prime Day.
It Cosmetics Beauty Sleep Brightening Serum
Orig. $62 $37 at Amazon
The It Cosmetics Beauty Sleep Brightening Serum supports your skin’s natural nighttime renewal processes and amps up its defense against common causes of premature skin aging. Furthermore, it fades fine lines in as little as four weeks, per the brand, and leaves skin more even-toned, smooth, and plump with continued use. More immediately, the formula delivers a radiant glow, which is apparent the following morning.
Made for all skin types, the serum contains three key anti-aging superhero ingredients, the likes of which your dermatologist would undoubtedly greenlight. Vitamin C helms the trio, present at an impressive 12 percent concentration. )Specifically, L-ascorbic acid, the purest form of the vitamin.) In addition to protecting skin from damaging environmental factors—which, in turn, mitigates signs of aging—vitamin C brightens hyperpigmentation and delivers an even-toned, glowing complexion both instantly and over time.
Ferulic acid, yet another antioxidant, joins ascorbic acid at a 1.5 percent concentration. Perhaps you’ve seen other skincare products—like the famed C E Ferulic from SkinCeuticals—mixing the two, and for good reason. As estheticians Marisa and Adriana Martino previously told InStyle, ferulic acid can “enhance the stability and effectiveness of other antioxidants,” including vitamin C, which is notoriously unstable. In addition to enhancing stability, and thus, effectiveness of other ingredients, ferulic acid “improves the look of dull skin and reduces the appearance of hyperpigmentation,” registered nurse Tara Adashev, APRN, previously told InStyle.
The formula’s third and final antioxidant powerhouse, polydatin, is lesser-known than its co-ingredients, yet worthy of its place. A derivative of resveratrol, an antioxidant often associated with red wine, polydatin helps protect skin from UV damage—which, per the Skin Cancer Foundation, is responsible for up to 80 percent of visible skin aging. (Sunscreen is still a must!)
One shopper, who had previously suffered from dull, dry skin, said their complexion has become “more vibrant” since using the It Cosmetics serum. Another reviewer said “everyone raves how great [their] skin looks,” attributing their “smooth, soft, glowy” skin to the product. Finally, another reviewer, impressed with the overnight benefits, noted how their “skin looks fresh in the morning.”
For a potent anti-aging serum that enhances glow overnight, prevents signs of aging during the day, and fades fine lines in mere weeks, shop the It Cosmetics Beauty Sleep Brightening Serum while it’s 40 percent off at Amazon. Shop more antioxidant-rich serums, below.
TruSkin Vitamin C Face Serum
Orig. $49 $35 at Amazon
Vichy Liftactiv Vitamin C Serum
$35 at Amazon