FashionThe New Society: Leading the Charge in Eco-Conscious Kidswear Design
Founded in Spain in 2018 by Estefanía Grandío, The New Society emerged from her vision as both a seasoned professional with twEco-Conscious Kidswear Designo decades at a leading global fashion brand and a mother to Valentina and Mateo. Motivated by her entrepreneurial spirit and inspired by the significant shifts in our increasingly aware society, Estefanía sought to merge timeless beauty with sustainable practices. Her aim was to establish a brand that not only pursues aesthetic excellence but also embodies emotional depth and conceptual innovation in every collection, serving as a beacon for those advocating for a harmonious blend of fashion with positive societal evolution.
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Under Estefanía’s creative leadership, The New Society has distinguished itself by incorporating eco-friendly materials and adhering to ethical manufacturing practices, utilizing workshops certified by the Global Organic Textile Standard (GOTS) in Spain and Portugal. This commitment ensures that each piece is not only fashionable but also has a minimal environmental footprint, proving that style and sustainability can coexist beautifully.
The launch of its inaugural collection, “Primitive,” in January 2019, laid down the foundational ethos and aesthetic that The New Society is known for today. Each collection since has consistently woven strong conceptual narratives with contemporary designs, capturing the essence and emotions of the brand’s ethos.
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As a pioneering kidswear label, The New Society positions itself as more than just a clothing brand; it is a manifesto for a hopeful future. It aims to instill optimism and a sense of responsibility in the next generation, championing the values of consciousness and kindness as the cornerstones of a better society. Through its innovative designs and ethical approach, The New Society aspires to inspire young minds towards a brighter, more sustainable future.