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It brightens skin and remains intact in sweaty weather.
Given my job as a beauty writer, I’m constantly perusing store shelves, both virtual and IRL, for new products. Recently, as I was checking Amazon’s New Releases section, I was drawn to a highly rated foundation from e.l.f, a brand beloved by InStyle editors, celebrities, and yours truly. I’ve been impressed with its formulas, particularly given the brand’s unfathomably affordable prices, so I decided to give this foundation a shot.
E.l.f.’s Soft Glam Satin Foundation is no different: The complexion-perfector is—wait for it—$8. Considering I spent twice as much this morning on a subpar smoothie, I’m absolutely adding the product to my cart. It’ll last me much longer—and, if my experience mirrors that of shoppers’—garner compliments on my skin for weeks to come.
E.l.f. Soft Glam Satin Foundation
$8 at Amazon
The e.l.f. Soft Glam Satin Foundation is a smoothing, medium-coverage foundation with a velvety, skin-like finish. It boasts impressive longevity, too, remaining fresh, not cakey throughout the day without settling into fine lines. Available in 35 shades, the lightweight, non-comedogenic formula is ideal for all skin types, including dry, acne-prone, and mature.
Consider it the Goldilocks of foundation insofar as coverage sitting in between full-on and barely there. Ergo, it’s ideal for makeup minimalists and maximalists alike—or really anyone seeking smooth, radiant skin.
More than 3,000 Amazon shoppers have purchased e.l.f.’s $8 foundation in the past month alone. A 66-year-old reviewer swore it surpasses expensive foundations, claiming “it brightens [their] face” and diminishes dullness without accentuating fine lines. Another fan, who has worked in the cosmetics industry for years, similarly praised the formula’s quality, dubbing it “as good as [foundation from] expensive brands,” while a 74-year-old said it “smooth[s] away” their wrinkles. Finally, another reviewer who wore the foundation outside on a “hot day,” confirmed its “smooth, satin finish” remained pristine after hours of wear with no sign of “running or separating.”
As evidenced by e.l.f.’s $8 foundation—and my overpriced breakfast— there are, in fact, exceptions to the old adage, “you get what you pay for.” Peruse more shopper-loved formulas, below.
It Cosmetics Your Skin But Better CC+ Cream
$47 at Amazon
Maybelline Fit Me Matte and Poreless Foundation
Orig. $11 $9 at Amazon
Covergirl and Olay Simply Ageless Foundation
Orig. $20 $10 at Amazon