Amazon Prime Big Deal Days a.k.a. October Prime Day is right around the corner, and an InStyle shopping writer found the 25 best early sales. Snag picks from Coach, Ugg, New Balance, Levi’s, and more up to 55 percent off.

Get a head start on October Prime Day shopping.

I shop on Amazon for a living, so of course I already found the best early October Prime Day sales. Prime Big Deal Days kicks off next week, but if you act fast, you can snag epic discounts as soon as today. Naturally, my wishlist is brimming with items, so I narrowed down my top 25 picks while they’re up to 55 percent off. 

Below, browse through the fashion and beauty products I’m eyeing ahead of fall Prime Day. You’ll find closet staples including New Balance sneakers, Coach bags, Levi’s jeans, and Ugg boots. Plus, don’t miss beauty bag must-haves including a celebrity-used skin care device and hair growth shampoo. Just be sure to snag the picks that catch your eye ASAP—these early discounts won’t last long.    

Best Overall Editor-Loved Early Prime Day Deals 

Celeb-Loved: Solawave Four-in-One Radiant Renewal Facial Wand Bundle, $113 (Originally $189)  Bestseller: Anrabess Striped Crewneck Sweatshirt, $20 (Originally $31)   Cosrx Snail Mucin Power Repairing Essence Serum, $17 (Originally $25)    New Balance 515 V3 Sneakers, $65 (Originally $75)   Crest 3D Whitestrips Teeth Whitening Kit, $30 (Originally $46)   

New Balance 515 V3 Sneakers

$75 $65 at Amazon

Considering Amazon is overflowing with markdowns, I cherry-picked the top five deals to add to your cart first (I know I will be). Grab this oh-so-cozy best-selling sweatshirt while it’s on sale for just $20. And check out my favorite everyday sneakers from New Balance before their rare discount ends. From the beauty department, shop Crest 3D Whitestrips, my secret to glass skin, and the wrinkle-smoothing facial wand that Nicole Kidman uses.  

Dokotoo Oversized Shacket

$39 $27 at Amazon

Editor-Loved Early Prime Day Fashion Deals 

Not to be dramatic, but Amazon’s style sales have never been better. Get your hands on the iconic Coach Tabby Mini Bag for under $200, and shop the fall-perfect leather Willow tote while you’re at it. My early October Prime Day haul also includes 55-percent-off Levi’s jeans and butt-lifting flare leggings. Since nothing screams fall like shearling-lined boots, I’m buying these discounted Koolaburra by Ugg ankle booties I’m bound to wear through next season. 

Coach Tabby Mini Bag, $167 (Originally $195)   Levi’s 94 Baggy Jeans, $36 (Originally $80)   Koolaburra by Ugg Koola Mini II Ankle Boots, $75 (Originally $85)    Viottiset Two-Piece Lounge Set, $42 with coupon (Originally $70)    Florence by Mills Cozy Crush Joggers, $25 (Originally $50)    The Drop Pepper Ballet Flats, $28 (Originally $48)   Sunzel Flare Leggings, $24 (Originally $30)     Lillusory Oversized Cardigan, $25 with coupon (Originally $36)    Coach Willow Leather Tote Bag, $263 (Originally $350)    Dokotoo Oversized Shacket, $27 with coupon (Originally $39)   

Mario Badescu Seaweed Night Cream

$22 $15 at Amazon

Editor-Loved Early Prime Day Beauty Deals 

I’m using Amazon’s early Prime Big Deal Days beauty discounts to restock ol’ reliables like this $15 Seaweed Night Cream from the brand Martha Stewart uses. My other skin care must-haves include the line-smoothing CeraVe Eye Repair Cream and now-$11 Byoma Moisturizing Gel Cream. As for mane maintenance, I’m grabbing this growth shampoo on double discount (thanks to an on-site coupon), plus a hair wax stick to tame pesky flyaways. And, in my makeup bag? Maybelline’s brightening under-eye concealer and lengthening mascara—both under $10.  

Mario Badescu Seaweed Night Cream, $15 (Originally $22)    Maybelline Instant Age Rewind Eraser Concealer, $9 (Originally $11)    CeraVe Eye Repair Cream, $14 (Originally $20)    SimplyVital Collagen Retinol Moisturizer, $23 (Originally $40)    Nexxus Slick Stick Hair Wax, $13 (Originally $16)    Pura D’or Anti-Thinning Shampoo, $25 with coupon (Originally $40)    L’Orèal Paris Makeup True Match Lumi Glotion, $14 (Originally $17)    Smashbox Halo Glow Tinted Moisturizer, $20 (Originally $41)    Maybelline Lash Sensational Sky High Mascara, $9 (Originally $13)    Byoma Moisturizing Gel Cream, $11 (Originally $15)   

Run to Amazon to shop my top picks while they’re up to 55 percent off ahead of October Prime Day. 

Solawave Four-in-One Radiant Renewal Facial Wand Bundle

$189 $113 at Amazon

Koolaburra by Ugg Koola Mini II Ankle Boots

$85 $75 at Amazon

Byoma Moisturizing Gel Cream

$15 $11 at Amazon

The Drop Pepper Ballet Flats

$48 $28 at Amazon