Amazon is overflowing with Amazon deals for Prime Big Deal Days 2024, and an InStyle shopping writer found the 25 best sale picks. Score October Prime Day deals Levi’s, Calvin Klein, Apple, and more, including the best fashion, beauty, home, and electronics deals starting at just $5.

Including comfy bras, Levi’s jeans, and Apple tech.

PSA: The wait is finally over, and Amazon’s Prime Big Deal Days is here. As a shopping writer, I spend a lot of time scouring the internet for deals. However, this October Prime Day’s selection is truly tough to beat. And if you ask me, the best time to shop is at the beginning of the sale, when everything is still in stock. That’s why I’ve already loaded my cart up with the best fashion, beauty, home, and tech deals, with prices starting at just $5. 

After swiping through Amazon’s endless pages of deals, I found incredible savings from brands like Calvin Klein, Levi’s, L’Oréal, and Yankee Candle—just to name a few. Whether it’s your closet, beauty drawer, or kitchen in need of a refresh, you’ll find on-sale versions of everything on your wishlist at Amazon for up to 57% off. 

Best Editor-Loved Amazon Prime Day Deals Overall

Under $10: Wild Growth Hair Oil, $9 (Originally $13) Best-seller: Dr. Scholl’s Time Off Sneakers, $60 (Originally $100) Neutrogena Ultra-Soft Cleansing Towelettes, $9 (Originally $14) CeraVe Foaming Facial Cleanser, $15 (Originally $18) Bissell Little Green Multi-Purpose Carpet Cleaner, $100 (Originally $124)

There’s no shortage of jaw-dropping deals this October Prime Day, but you really can’t miss my top items, above. If you’re in need of a beauty pick-me-up, consider this now-$9 hair growth oil that shoppers say visibly thickens thinning locks. Or, if it’s a pair of comfy shoes you’re after, these best-selling Dr. Scholl’s sneakers are now $60. While these finds are certainly cart-worthy, I’m just getting started. With everything from Levi’s denim to Apple tech on sale, there’s never been a better time to save. 

Best Amazon Fashion Deals

When it comes to styling, I’m all about elevated basics. That’s why this Prime Day, I’m considering these cool-girl baggy jeans for just $70, along with this chic everyday sweater for just $40. Plus, since I’m constantly running out of undergarments, I’m also eyeing this soft Calvin Klein bralette and top-rated wireless bra. And of course, I can’t forget about footwear, like these running shoes from Brooks, a Jennifer Garner-worn brand. 

Best-seller: Lillusory Oversized Crewneck Sweater, $40 (Originally $60) Warner’s Easy Does It Wireless Bra, $18 (Originally $42)   Levi’s 94 Baggy Jeans, $70 (Originally $80) Brooks Glycerin 20 Neutral Running Shoes, $94 (Originally $160) Calvin Klein Modern Cotton Unlined Wireless Bralette, $21 (Originally $30)

Levi’s 94 Baggy Jeans

$80 $70 at Amazon

No fall capsule wardrobe is complete without a pair of baggy jeans, and this on-sale pair from Levi’s is as classic as it gets. With their straight-leg fit and mid-rise waist, the pants are a flattering option you’ll reach for all season long. Pair them with a cozy sweater and platform sneakers, and you’re ready to head out the door. 

Warner’s Easy Does It Wireless Bra

$42 $18 at Amazon

Confession: I hate wearing bras. However, when I do shop for bras, I always search for styles that are as breathable as possible. That’s why I’m considering this now-$18 wireless bra, which one shopper noted has a “buttery soft” feel. Another customer declared it’s so comfy, they “can’t even feel it while wearing it.” A bra that’s supportive, non-constricting, and only $18? Count me in. 

Brooks Glycerin 20 Neutral Running Shoes

$160 $94 at Amazon

As a life-long runner, I stick to sneaker brands I know will last me many miles, and Brooks is one of those brands. Just in time for brisk fall jogs, take a look at these top-rated athletic shoes while they’re on sale. With their ultra-soft cushioning and platform design, the sneakers are perfect for hiking, working out, or simply strolling around the neighborhood. Shoppers who’ve tried them for themselves confirmed they feel like “walking on clouds.”  

Best Amazon Beauty Deals

This Prime Day, my top beauty finds are a mix of products I know and love, like Crest whitening strips, and products I’ve been meaning to try, like this popular vitamin C serum. While I enjoy experimenting with pricier picks from time to time, I’m a firm believer that the best beauty treatments don’t have to break the bank. And now that everything’s on sale for Prime Day? Well, let’s just say my self-care routine is definitely getting an upgrade.

Viral Product: Cosrx Snail Mucin 96% Repairing Essence Serum, $17 (Originally $25) Crest 3D Whitestrips Teeth Whitening Kit, $42 (Originally $52) TruSkin Vitamin C Serum, $34 with coupon (Originally $49)  L’Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer, $21 (Originally $30) Neutrogena Hydro Boost Moisturizer, $16 (Originally $27)

Crest 3D Whitestrips Teeth Whitening Kit

$52 $42 at Amazon

Despite being an avid coffee drinker, my teeth stay pearly white. My secret? Crest 3D Whitestrips. I’ve been using these for years and can confirm that they make my smile noticeably whiter. Clearly, I’m not the only fan, either—over 5,000 Amazon shoppers have bought a pack in the past month alone. 

TruSkin Vitamin C Serum

$49 $37 at Amazon

As someone who struggles with hyperpigmentation, anything with vitamin C always grabs my attention. That’s why I was instantly intrigued by this now-$37 serum, which is stocked with all-star ingredients like hyaluronic acid, jojoba oil, and of course, vitamin C. I was even more convinced to grab the serum by a shopper who called the product “a must-have for radiant, youthful skin” and confirmed it made their skin look “brighter, more even-toned, and noticeably smoother.” 

L’Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer 

$30 $21 at Amazon

Both in life and in skin care, I take all my cues from my mother, who’s in her 40s and looks decades younger. When I spotted this L’Oréal moisturizer in Amazon’s beauty section, I immediately recognized it from my mom’s skin care tower, which I routinely steal products from. Formulated with hyaluronic acid and retinol, the nourishing cream firms, brightens, and plumps the skin. And since mother knows best, I’m grabbing my own jar of this skin-smoothing find while it’s still available for only $21. 

Best Amazon Home Deals

Since moving to a tiny New York City apartment, I’ve realized that subtle touches of comfort can make even the smallest of spaces feel like home. Although it’s my closet that typically gets all the shopping love, I’ve recently been in my homemaker-era, so Amazon’s overflowing home sale section is one of my first stops this Prime Day. From fragrant candles to fuzzy blankets, the retailer is stocked with items that’ll instantly elevate your space. 

Best-Seller: Bedsure Queen-Size Duvet Insert, $25 (Originally $43) Yankee Candle Lilac Blossoms Large Jar Candle, $17 (Originally $31) Casper Sleep Original Pillow, $52 (Originally $65) Kitsch Satin Pillowcase, $18 (Originally $19) Keurig K-Mini Single Serve Coffee Maker, $60 (Originally $100)

Yankee Candle Lilac Blossoms Large Jar Candle

$31 $17 at Amazon

I commit to the bit when it comes to self-care—I’m talking eye patches, fuzzy robes, soothing candles, the works. Perfect for my Sunday wind-downs, this single-wick, lilac-scented Yankee candle, which can burn for over 110 hours, per the brand, is just what I need to take my at-home spa nights to the next level. 

Casper Sleep Original Pillow

$65 $52 at Amazon

Until my cousin gifted me a Casper pillow, I never thought much about what I rested my head on at night. But let me tell you—if you’re looking to get a great night’s sleep, these pillows are the real deal. On sale for $52, this medium-soft option is the perfect blend between firmness and comfort. Plus, it features a breathable cotton cover, ensuring you’ll stay cool through the night. 

Kitsch Satin Pillowcase

$19 $18 at Amazon

I frequently use heat on my hair, so I’m doing everything I can to prevent breakage. One tip I hear over and over again is to use satin pillow cases, which in the past, have also helped me prevent frizz. Luckily, this top-rated Kitsch option is on sale today.

Best Amazon Tech Deals

While I’m a far-cry from tech-savvy, there are several devices I can’t live without. However, shopping for electronics can get expensive quick, which is why I always wait until Prime Day to grab new gadgets. From Apple AirTags to Fire TV Sticks, Amazon’s electronics department has something to suit every need. And with prices starting at just $18, these deals are pretty much impossible to beat. 

Top-Rated: Apple iPad Mini 6th Generation, $380 (Originally $499) Apple AirTag, $25 (Originally $29) Sony ZX Series Wired On-Ear Headphones, $18 (Originally $30) Amazon 4K Fire TV Stick Streaming Device, $25 (Originally $50) Iniu Portable Charger, $18 (Originally $30)

Sony ZX Series Wired On-Ear Headphones

$30 $18 at Amazon

Whether I’m listening to a podcast or blasting my favorite playlist, I’m never without a pair of headphones. Since I can’t stop losing my AirPods, I’m eyeing these on-ear headphones from Sony, which are currently on sale for just $18. 

Apple AirTag

$29 $25 at Amazon

As someone prone to luggage snafus, Apple AirTags are an essential part of my packing process. I’ve seen how useful they are for keeping track of your bags while traveling, so I’m buying ones for my purse and wallet while they’re on sale for $25. 

Amazon 4K Fire TV Stick Streaming Device

$50 $25 at Amazon

As soon as the temperature dips below 70, I’m ready to snuggle up with a blanket and a nostalgic movie. Perfect for cozy movie marathon nights, this Amazon Fire TV Stick, now only $25, allows you to effortlessly stream all your favorite content in 4K quality. 

If being a shopper writer has taught me anything, it’s that time is of the essence when it comes to major sales. Rather than letting items linger in my cart, it’s best to head to checkout ASAP while everything is still in stock. If you’re also looking to score big this sale season, be sure to check out Amazon’s full selection of Prime Big Deal Days deals before prices go back up. 

Color Wow One-Minute Transformation Styling Cream, $22 with coupon (Originally $24) Hiware Reusable Glass Straw Set, $5 (Originally $9) Litfun Fuzzy Memory Foam Slippers, $26 (Originally $36) Anabess Two-Piece Lounge Set, $44 (Originally $61)