The British fragrance label Atkinsons presents an ode to the opulence of ancient Egypt and the character traits of actress Sarah Bernhardt with its new “Reserve Collection”.
An iconic heritage and pure preciousness. Experience the exclusive fragrances of the Reserve Collection.
Atkinsons
Born for Eternity – Bold, exotic and opulent
This bold, exotic and opulent Parfum Intense is a contemporary celebration of the pursuit of immortality, a fragrance that exudes the luxury associated with the pharaohs, blended with a hint of something sacred through three powerful accords.
Atkinsons
“Born for Eternity” is a fragrant homage to the myths and symbols of ancient Egypt, inspired by the momentous discovery of Pharaoh Tutankhamun’s tomb in the Valley of the Kings.
The fragrance journey begins with a spicy opening of coriander seeds Orpur®, complemented by the earthy warmth of saffron and the smoky, exotic notes of Somali incense Orpur®. The heart unfolds in a warm, sweet-creamy composition of Egyptian rose geranium Orpur®, praline and oud, complemented by the spicy nuances of Indian cardamom Orpur® and pink pepper Orpur®. In the base, the powerful woody accents of Akigalawood® and Ambermax® are combined with Javanol and leather, giving the fragrance a velvety depth.
Shine Despite Everything – Charismatic, avant-garde, flamboyant
Divine Sarah, as she was known, was widely described as flamboyant, avant-garde and charismatic, and these three traits are captured by the three main accords of this Intense perfume.
Atkinsons
The second creation is inspired by the extraordinary personality of French actress Sarah Bernhardt, one of the first world stars, fashion icons and successful entrepreneurs of the late 19th and early 20th centuries. She was known for challenging social norms and questioning traditional gender roles in particular.
“Shine Despite Everything” is intended to reflect its character traits in three main accords: The “flamboyant accord” in the top note, a spicy blend of turmeric seeds, allspice and Somali incense Orpur®, provides a striking opening. In the heart note, the “Avantgardist accord” unfolds, combining the elegance of German iris Orpur® with sweet caramel and resinous ambrofix notes, refined by the floral freshness of Rosyfolia Orpur®. The final note is the “Charismatic accord”, which combines gentle coumarin notes with the creamy bourbon vanilla of Orpur®. Akigalawood provides a soft, deep reverberation that rounds off the fragrance.
Atkinsons
The British perfume house Atkinsons has a rich history dating back to 1799. The brand’s bear logo is a reminder of its beginnings: even before the company was founded, James Atkinson was researching bear fat balm for cosmetics, care products and toiletries. Together with his brother Edward, he launched his first successful pomade on the market. While others opted for light Italian eau de colognes, Atkinson established himself as a trendsetter with warm, spicy fragrances.
After the First World War, the company focused mainly on the production of perfumes and cosmetics, consolidating its position in the luxury segment. When the imposing Atkinson Building opened in London in 1926, Atkinsons not only gained prestige, but also personalities such as King George IV as exclusive customers.
Despite its success, the brand slowly fell into oblivion in the middle of the 20th century until it was taken over by Procter & Gamble in 2008. The relaunch in 2013 brought back new collections and timeless classics. Today, lines such as “The Oud Collection” and creations such as “24 Old Bond Street Triple Extract” embody British dandyism and elegance – elegantly packaged in artistic flacons that are intended to interpret the Atkinsons tradition in a modern way.
The new fragrances are available in bottle sizes of 100 ml.