It healed my bleach-damaged hair.
I’ve known for a while that Kim Kardashian and I share a love for the Neutrogena Cleansing Wipes — and Olaplex, for that matter. Per a recent TikTok video, filmed in her bathroom, she and I also overlap in the shampoo domain. Specifically, via the Virtue Recovery Shampoo and Conditioner — two of my personal favorite formulas, which sit in plain view on Kardashian’s shower shelf. For a limited time, the shampoo and conditioner duo is 15 percent off — and you can shop other Virtue hair care duos for up to 20 percent off — so now’s an excellent time to experiment with the formulas for yourself, particularly if you’re on a strand-strengthening journey.
Buy on Virtuelabs.com $86 $73
The Virtue Recovery Shampoo and Conditioner are two strengthening, restorative in-shower treatments that reconstruct damaged, weak hair by replenishing keratin, the protein from which hair is made, to strands that may have been depleted — from bleaching, heat styling, or simply from aging. The shampoo and conditioner are infused with the brand’s proprietary keratin complex. As with all of its formulas, the Recovery set is sulfate and paraben-free, and safe for color and keratin-treated hair.
Hailing from a brand beloved by Jennifer Garner, Virtue’s Restorative Duo is the most popular of its shampoo and conditioner offerings. The formulas leave hair feeling fresh without stripping strands of moisture, and smell salon-fresh to boot. I’ve relied on the set post-bleaching in the past, and gravitate towards it when my hair is feeling frail or lackluster.
In addition to keratin, the formulas feature hydrolyzed quinoa, which is rich in strand-strengthening protein. Furthermore, quinoa has humectant properties, and can thus add moisture to dry, frizzy strands, sealing the hair cuticle and rendering them smoother. Baobab seed oil is also present in both formulas. The ingredient, which is rich in scalp-loving vitamins, moisturizes the hair and adds luster.
Kardashian and I aren’t the only ones who rely on Virtue’s restorative formulas; shoppers are seriously impressed, too, per reviews. For instance, one says their “hair is the longest, healthiest and shiniest it’s ever been,” while another, who is over 65, “get[s] complimented on the shine and texture” of their hair thanks to the in-shower duo.
For stronger, softer, hair, and lustrous shine à la Kim Kardashian, shop the Virtue Recovery Shampoo and Conditioner. And why not stock up while it’s still 15 percent off?
Shop more Virtue hair products on sale:
Full Shampoo and Conditioner Duo
Buy on Virtuelabs.com $86 $73
Detox and Restore Duo
Buy on Virtuelabs.com $102 $87