Its filter-like finish banishes imperfections.
I’ve been missing my favorite white T-shirt for months. It wasn’t until yesterday, when my twin sister was donning said top in our FaceTime video chat, that I realized she’d swiped it during her last visit. To be fair, I’ve also nabbed items from her stash—often, from her skin care collection (missing your favorite retinol, sis?). In the makeup domain, a pore-blurring, skin-smoothing foundation from Too Faced is the product we most frequently “exchange.” It’s currently in her possession—and, with no upcoming flight from my NYC dwelling to hers in California, I’ll need to acquire a new bottle. Luckily, it’s easier than ever to do so: Too Faced recently launched an Amazon storefront.
I’d considered waiting until Prime Day to nab a bottle, but my impatience won out (after all, there are so many early deals already on sale prior to the main event). If you saw my overstuffed foundation drawer, you’d question my sense of urgency—yet few formulas deliver the airbrushed, poreless finish or smooth imperfections with the same finesse…all without caking, melting, or appearing overly makeup-y, even in broad daylight.
Too Faced Born This Way Foundation
$46 at Amazon
The Too Faced Born This Way Foundation is a skin-smoothing, pore-blurring liquid face makeup. Remarkably buildable, it offers medium to high coverage and a demi-matte, skin-like finish that remains intact regardless of sweaty conditions.
Though the foundation only recently became available at Amazon, it’s already amassed more than 2,000 five-star ratings from zealous shoppers who’ve applauded its imperfection-banishing look and breezy skin-feel.
You needn’t use much product to achieve a “Photoshopped” finish, in my sister’s words; I use a single pump for daytime looks and no more than two for evening. Fingers suffice for applying, though if you’re seeking wow-worthy, filter-like smoothness, a dampened beauty sponge does the trick, almost guaranteeing compliments from onlookers.
$46 at Amazon
Available in 30 shades, the formula remains true to color: A marvel given the tendency for foundation to oxidize in humid weather. Furthermore, the liquid filter—as I’ve come to know it—is oil-free yet hydrating, making it perfect for all skin types. It smooths my sandpaper-dry complexion, sans flaking, and does the same for my sister, whose skin is oilier and breakout-prone.
She and I are among the many lusting after Too Faced’s formula. One reviewer who “often” receives “many compliments” when they don the product, said it “doesn’t settle into wrinkles or fine lines.” Another fan noted how the non-cakey formula “goes on smooth,” provides “great coverage…and stays on all day.” What more could one want from a foundation?
For a blurring, skin-perfecting foundation that gives digital filters a run for their money, shop Too Faced’s Born This Way Foundation at Amazon. If your sister shares your penchant for flawless skin, you’d be wise to buy more than one bottle—lest you find your future self empty-handed. Shop more complexion-perfectors, below.
Maybelline Fit Me Matte Poreless Foundation
$8 at Amazon
It Cosmetics Your Skin But Better CC Cream
Orig. $47 $35 at Amazon