It also seamlessly hides blemishes.
Despite being a beauty editor, I was anti concealer for most of my life. In fact, it’s only in the last three years that formulas have advanced enough that they seem like useful skin-flattering makeup products and not poorly pigmented chalk. To make up for lost time I’ve been testing as many concealers as possible, one that I am excited about but haven’t gotten my hands on yet is Kulfi’s Main Match crease-proof and long-wear Concealer.
The appeal is two-fold. First, Kulfi is a South Asian female-founded brand which (theoretically) means a nuanced understanding of skin shades and undertones in an industry that has historically overlooked melanin. Second, its Main Match Concealer has amassed the type of fervent fanbase not typical for (relatively) new brands and products.
$26 at Kulfibeauty.com
Main Match is a self-setting, crease-proof, long-wear, hydrating concealer that comes in 22 shades. It has medium-but-buildable coverage and was formulated to seamlessly cover everything from blemishes to redness, hyperpigmentation, and dark circles. The ingredient list also reads like a serum—there’s amla fruit for antioxidant anti-aging benefits, rosehip for hydration, and licorice root for skin tone evening.
One shopper called this “one of the best concealers [they’ve] ever used” due to the way it
“covers dark circles and does not settle in fine lines.” Another shopper said it gives skin a “nice healthy glow” and covers “really dark circles.” A Sephora reviewer said this gave this the highest praise there is (IMO); “When the concealer dries, it looks like I do not have any product on… The texture just blends with my skin very well.”
Kulfi’s Main Match Concealer will also seriously streamline your makeup routine. Dozens of reviewers say the formula is so effective and multitasking that it renders color correctors, setting powders, setting sprays, and even foundations moot.
Head to Kulfi to find your shade of its Main Match Concealer, in addition to other Kulfi products, below.
Mehndi Moment Blush
$28 at Kulfibeauty.com
Underlined Kajal Eyeliner Set
Orig. $100 $85 at Kulfibeauty.com