Color Wow is a celebrity-used hair care secret to shiny, soft, frizz-free, and voluminous hair. Shop products used by Jennifer Lopez, Amal Clooney, Kim Kardashian, and more celebrities at Amazon, starting from $22.

It's Hollywood's hair secret.

As a beauty writer, I avoid assigning superlatives to particular brands in the spirit of open mindedness. After testing the majority of Color Wow products, however, I simply must make an exception: It may be one of the best hair care lines ever created, particularly in the shine-inducing, frizz-thwarting, and volume-boosting domains. As someone who struggles in each of these realms, I can attest to the products’ incomparable effectiveness, and always keep my Color Wow collection fully stocked.

Many of Hollywood’s most well-coiffed celebrities also rely on the products, particularly prior to red carpet events. Jennifer Lopez, Amal Clooney, Kim Kardashian, and Drew Barrymore, for instance, are among the countless stars who’ve donned the brand’s glossifying elixirs. Conveniently, the brand is available at Amazon, where its shine-inducing staples start at $22.

Shop Celebrity-Used Color Wow Products:

Dream Coat Supernatural Anti-Frizz Spray, $32 Xtra Large Bombshell Volumizer, $26 Style On Steroids Texturizing Spray, $28 Money Mist Luxe Leave-in Conditioning Treatment, $29 Money Masque Deep Hydrating Conditioning Treatment, $45 Pop + Lock Frizz Control Serum, $22 Raise the Root Thicken + Lift Spray, $24

Dream Coat Supernatural Anti-Frizz Spray

Buy on Amazon $32

The brand’s inaugural product, the Color Wow Dream Coat Supernatural Anti-Frizz Spray, has amassed more than 50,000 five-star Amazon ratings, a testament to its efficacy. A few spritzes of the water-light mist on damp hair prior to blow drying delivers mirror-like shine, silky smoothness, and unparalleled frizz-fighting effects. Jennifer Lopez has relied on the spray numerous times—as have I, every other time I wash my otherwise dry, hay-like hair. The formula also comes in a version for curly hair, plus a new, extra-strength, potentially more powerful Dream Coat I’m eager to try. 

Xtra Large Bombshell Volumizer

Buy on Amazon $26

If you’ve wondered how Amal Clooney maintains ample volume and serious shine, look no further than Color Wow’s Xtra Large Bombshell Volumizer. As Clooney’s stylist, Dimitris Giannetos, previously told InStyle, the hair-spray-like product delivers “volume and lifts the roots.” Another testament to the product’s strand-plumping power: Celebrity stylist and Color Wow Global Creative Director, Chris Appleton, used the product on Jennifer Lopez earlier this year.

Style On Steroids Texturizing Spray

Buy on Amazon $28

This aerosol spray delivers sexy bedhead texture in seconds, and has been the secret to Lopez’s lustrous styles in the past. Most recently, Kim Kardashian relied on the mist for the 2024 Met Gala, which helped maintain her tousled, ultra-loose braid. Whereas many texturizing sprays can leave a white cast and create a crunchy texture, this formula is clear and flexible on the hair. Plus, it adds volume and protects hair from damaging hot tool temperatures.

Money Mist Luxe Leave-in Conditioning Treatment

Buy on Amazon $29

Asking me to choose my favorite Color Wow product is like asking me to choose which of my cats I love most. That said, I’d narrow my choices to the three products in the brand’s Money collection. Each seriously smoothing formula, co-created with Appleton, is designed to deliver “expensive” looking hair. This user-friendly mistable treatment adds luster and unbelievable shine, sans weight or greasiness. I’m hardly alone in my love for the mist: Kim Kardashian has also used the product, which sold out within 7 days post-launch at Sephora.

I’ve recommended each of the aforementioned products to friends, all of whom have fallen similarly in love with the secret behind Hollywood’s plumpest, glossiest strands. Shop them for yourself at Amazon—and consider more celebrity-used Color Wow favorites, below:

Money Masque Deep Hydrating Conditioning Treatment

Buy on Amazon $45

Pop + Lock Frizz Control Serum 

Buy on Amazon $22

Raise the Root Thicken + Lift Spray

Buy on Amazon $24