Thomas De Monaco has established itself in the luxury niche perfumery market with its creative, independent approach. Now the brand is inviting its fans to become part of the journey – with an unconventional financing model.
The label was founded two years ago by Thomas De Monaco, a former photographer and creative director of luxury brands such as Chanel, Hermès, Cartier and many more. From the very beginning, he pursued his self-defined approach of “heart-driven marketing” with his Swiss company. His aim is to develop fragrances that evoke emotions such as joy, freedom or sensuality – far removed from traditional marketing conventions.
Perfume works from the inside out. That’s why I often speak about emanation — about a kind of radiation and beauty that you exude, which in turn influences others. We believe that fragrances can inspire greater sensuality in people, no matter their culture, place, or time.
Thomas De Monaco
Thomas De Monaco
The niche fragrances are produced in the Zurich manufactory and are deliberately designed to stand out from the mainstream. The brand focuses on authenticity and quality with the highest standards for raw materials and manufacturing processes. The collection currently comprises five unisex fragrances, with the new fragrance “Ultima Storia” soon to be added.
The brand is now represented in leading boutiques in Europe and North America and is already planning to expand into Asia and the Middle East. A central principle of Thomas De Monaco is creative freedom. “Crafting scented emotions begins with a vague idea—a feeling—that slowly evolves from experiment to fine art,” he says, describing his creative process. This emphasis on creative independence has become a hallmark of the company.
Fuego Futuro , Raw Gold & Sol Salgado
An unusual path to growth
The latest step also illustrates the label’s unconventional course: instead of relying on large investors, Thomas De Monaco is now inviting its fans to actively participate in the brand’s journey. Interested parties can purchase shares in the company and thus influence the future of the brand. The aim of this initiative is to remain true to Thomas De Monaco’s philosophy of independence and core values and to bypass traditional venture capital channels.
As shareholders, supporters receive regular updates from the founder, early access to product previews, the opportunity to test new fragrances before they are released, and a say in the development of the brand. They are also invited to annual digital shareholder meetings and surveys to provide feedback and contribute their ideas.
Anyone interested in this special form of participation can find all the information about the campaign here: thomasdemonaco.com/invest
Share your thoughts with us: What do you think of the label’s philosophy and approach?