Inspired by the delicious desserts of French patisserie, Pierre de Velay unveils the spicy, gourmand unisex fragrance “Chou Chou”.
I created this fragrance with a playful nod to the French term of endearment, which means ‘the darling’ or ‘the beloved’. Chou Chou is a fragrance that will appeal to anyone with a taste for sensual sweetness.
Let yourself be seduced by sparkling citrus notes and the irresistible temptation of sensual vanilla, indulgent milk chocolate, golden caramel and unexpected licorice.
Roja Dove, Parfumeur
Chou Chou – Pierre de Velay
“Chou Chou” opens with a citrusy-fruity interplay of bergamot, mandarin and orange, followed by a floral bouquet of jasmine and violet. In the base, sensually warm nuances of coffee, musk and amber merge with a creamy gourmand blend of caramel, liquorice, candy floss, vanilla and chocolate. The composition is complemented by notes of moss, oak and dry woods, which give the fragrance additional depth and stability.
Chou Chou – Pierre de Velay
Pierre de Velay
The origins of the British brand Pierre de Velay go back to a discovery by master perfumer Roja Dove: At a flea market in the south of France, Dove is said to have come across a mysterious book containing old perfume recipes with the name Pierre de Velay. Inspired by these historical recipes, he created the fragrance line of the same name.
The label’s creations, which are available exclusively at Roja Dove Haute Parfumerie, include unisex fragrances such as the floral-oriental creation “No. 1” and the floral-powdery perfume “Amour”.
The new fragrance is available in a bottle size of 100 ml.