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We hear you, you’re tired of seeing the same old country clothing brands, Barbour, Hunter, Joules and instead you want something fresh, unique, and truly British to stand out in rural style.
Well we’ve got you covered with 10 of lesser-known British country clothing brands that deliver quality, heritage, and a bit of swagger.
From tweed jackets to rugged boots, these hidden gems will not only transform your wardrobe but they’ll have you dressed in gear that turns heads and can tackle the elements.
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10 Of The Best Country Clothing Brands
Cordings of Piccadilly
Cordings
Cordings began in 1839 when John Charles Cording opened a small shop in London’s Strand, selling gloves and hosiery. Over time, it grew into a go-to for country gentlemen, moving to Piccadilly in the 20th century.
The brand became famous for its tailored tweed jackets, often seen at rural estates and shooting parties. They’re also known for moleskin trousers, prized for their soft feel and durability. Pair a Cordings tweed blazer with a white Oxford shirt and brown brogues for a polished rural look.
Hoggs of Fife
Hoggs of Fife
Hoggs of Fife started in 1888 in the Scottish town of Strathmiglo, founded by the Hogg family to supply footwear for farmers. By the early 1900s, they expanded into clothing, focusing on the needs of rural workers.
They’re best known for their wax jackets, which keep rain at bay, and their breeks, a traditional choice for country sports. Layer a Hoggs wax jacket over a thick wool sweater and add sturdy boots for a rugged outfit rooted in Scottish tradition.
Jack Pyke
Jack Pyke emerged in the UK in the 1990s, named after a founder passionate about country pursuits like hunting and shooting. It began as a small operation crafting gear for outdoor sports, staying true to its British roots. The brand stands out for its camouflage jackets, a favorite among hunters, and its fleece gilets, perfect for chilly mornings. Team a Jack Pyke camo jacket with dark cargos and a muted scarf for a stealthy yet sharp style that fits the fields.
Website: www.jackpyke.co.uk
Alan Paine
Alan Paine traces its roots to 1907, when William Paine launched a knitwear business in Surrey, England. The brand took off in the 1920s, dressing country sportsmen with its signature wool designs, and later added tweed to its lineup. They’re celebrated for their wool jumpers, cozy and classic, plus their waterproof breeks, built for wet weather. Pair an Alan Paine tweed coat with a roll-neck jumper and slim jeans for a smart-casual countryside vibe.
Website: www.alanpaine.co.uk
Fairfax & Favor
Fairfax & Favor was born in 2013 in Norfolk, founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker. Starting with a stall at country fairs, they aimed to modernize rural style, quickly gaining a loyal following. Their standout pieces are suede Chelsea boots, blending elegance with toughness, and leather bags that add a touch of class. Style their boots with a quilted jacket and tailored trousers for a fresh take on country fashion.
Website: www.fairfaxandfavor.com
Holland Cooper
Holland Cooper launched in 2008 in the Cotswolds, created by Jade Holland Cooper to bring luxury to country wear. It started with a single tweed skirt at the Badminton Horse Trials and grew into a full clothing line inspired by equestrian life. They’re known for their tailored tweed jackets, sharp and sophisticated, and quilted gilets for lightweight warmth. Layer a Holland Cooper tweed blazer over a crisp shirt and chinos for an elegant rural outfit.
Website: www.hollandcooper.com
Farlows
Farlows opened its doors in 1840 on London’s Strand, founded by Charles Farlow to equip fishermen with rods and tackle. By the late 19th century, it expanded into clothing for anglers and shooters, moving to Pall Mall in 1910. The brand is renowned for its tweed jackets, understated yet durable, and wading boots, trusted for their grip on slippery banks. Pair a Farlows jacket with a tattersall shirt and sturdy wellies for a timeless country look.
Website: www.farlows.co.uk
Toggi
Toggi began in the UK in the 1970s as part of Champion Products, a family business focused on equestrian gear. It spun off as its own brand in the 1980s, catering to riders and country dwellers with practical designs. They’re famous for their waterproof jackets, ideal for rainy rides, and riding boots, tough enough for daily wear. Style a Toggi jacket with dark jeans and those boots for a laid-back rural outfit straight from the stables.
Website: www.toggi.com
Baleno
Baleno originated in Belgium in the early 20th century but became a British country staple after setting up a strong UK presence in the 1980s. It started with rainwear for farmers and evolved into a full outdoor clothing line tailored to rural life. Their waterproof jackets, breathable and reliable, and fleece-lined coats, warm for winter, are what they’re known for. Try a Baleno shooting jacket with corduroy trousers and a flat cap for a classic field-ready style.
Website: www.baleno.be
White Stuff
White Stuff kicked off in 1985, founded by two ski enthusiasts, George Treves and Sean Thomas, selling T-shirts from a London flat. It shifted to casual country-inspired fashion in the 1990s, opening shops across the UK. They’re recognized for their soft cotton shirts, perfect for layering, and smart-casual jackets that bridge farm and town. Style a White Stuff wool jumper with a wax jacket and slim chinos for an effortlessly cool countryside outfit.
Website: www.whitestuff.com
These 10 British country clothing brands may not grab headlines like Barbour or Hunter, but their history and craftsmanship make them shine. Cordings brings 1800s tweed to life, while Fairfax & Favor modernises boots with flair. Hoggs of Fife is a firm favourite with our editors for its rugged roots, but each offers something unique.