Home FashionLadies Style Coco Rocha wore an avant-garde flower gown on the ‘La Plus Precieuse Des Marchandises’ red carpet at the 2024 Cannes Film Festival.

Coco Rocha wore an avant-garde flower gown on the ‘La Plus Precieuse Des Marchandises’ red carpet at the 2024 Cannes Film Festival.

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Groundbreaking.

The 2024 Cannes Film Festival red carpet has been filled with fashion’s finest, from Demi Moore’s plunging Loewe gown to Bella Hadid’s sheer pantyhose Saint Laurent dress. But beloved model Coco Rocha arrived on the famed red carpet, perhaps winning the whole festival (well, in terms of fashion, at least) in her life-like flower gown.

On Friday, the star arrived at the La Plus Precieuse Des Marchandises (a.k.a. The Most Precious of Cargoes) red carpet in a striking and sculptural white Cheney Chan dress made to look like the delicate petals of a flower, complete with green bedazzled border to make the piece even more realistic. The ivory pleated fabric also swirled around her shoulders, enveloping her head and neck to resemble the point of a petal.

Coco Rocha wore an avant-garde flower gown on the 'La Plus Precieuse Des Marchandises' red carpet at the 2024 Cannes Film Festival.

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Rocha styled the avant-garde gown with a silver choker, matching earrings that crawled up her earlobe, and a statement ring. Her dark hair was slicked into a Cressida Cowper-style intricate bow updo.

Coco Rocha wore an avant-garde flower gown on the 'La Plus Precieuse Des Marchandises' red carpet at the 2024 Cannes Film Festival.

Rocha's green eyeshadow and teal liner stayed true to the foliage theme, and she finished off her glam with a subtle dusty-rose lip color.

Later in the evening, Rocha slipped into an equally campy dress, but traded the garden party aesthetic for a coquette gown complete with an over-the-top bow detail and ruffled skirt. Yesterday, her look was arguably even more dramatic. She wore a sequined gold gown with mesh cutouts and a massive feather headpiece to the amfAR Gala.

Coco Rocha wore an avant-garde flower gown on the 'La Plus Precieuse Des Marchandises' red carpet at the 2024 Cannes Film Festival.

Look of the day

Coco Rocha wore an avant-garde flower gown on the 'La Plus Precieuse Des Marchandises' red carpet at the 2024 Cannes Film Festival.

Coco Rocha wore an avant-garde flower gown on the 'La Plus Precieuse Des Marchandises' red carpet at the 2024 Cannes Film Festival.

Coco Rocha wore an avant-garde flower gown on the 'La Plus Precieuse Des Marchandises' red carpet at the 2024 Cannes Film Festival.

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